Tender: Marketing Services for Student Recruitment and Brand Development – Luton Sixth Form College

About

Luton Sixth Form College is seeking an experienced and innovative marketing agency to act as an extension of its internal team and deliver strategic and operational marketing services focused on student recruitment, brand development, digital marketing, content creation and campaign management. The scope includes strategic marketing planning, market research, brand development and positioning; student recruitment campaigns (open event marketing, application generation, conversion and enrolment); digital marketing (social media management, paid advertising, SEO, email marketing and content planning); creative services (campaign development, graphic design, print production and promotional materials); alumni engagement and communications; content creation (photography, videography, case studies, website content and social media assets); campaign reporting, analytics, ROI measurement and performance monitoring; and crisis communications and reputational support. Suppliers must demonstrate experience delivering comparable services within the education sector, public sector or similarly complex organisations, strong digital marketing capability, expertise in student recruitment, robust account management, and appropriate safeguarding, information security and data protection controls. The contract is due to commence on 15 January 2027 for an initial one-year term with the option to extend for up to two further one-year periods, and the estimated total contract value across the maximum term is £230,400 excluding VAT. The contract will be awarded to the Most Advantageous Tender evaluated at 40% price and 60% quality.